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Apple Pay's growth drivers remain unclear (AAPL)

Business Insider - 4 May 2017 16:42
Apple Pay's growth drivers remain unclear (AAPL) BI Intelligence This story was delivered to BI Intelligence "Payments Briefing" subscribers. To learn more and subscribe, please click here. In its Q1 2017 earnings call, Apple asserted that Apple Pay is gaining "phenomenal traction," noting that the service saw a 450% annual increase in transaction volume. But, as is standard for Apple, these statistics are reported without key context, like transaction or volume statistics, which means that the only takeaway is that the product is growing quic...
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